Kinship Ventures is the definition of High Agency, backing the world’s largest TAM creators: founders who build new markets rather than sell into existing ones. We’re not afraid of the unknown; we’re drawn to it. Guided by hard-earned experience, razor-sharp instincts, and the trust we’ve built over decades.

We are unstoppable when it comes to allocation and opportunity. We build deep, authentic relationships that extend far beyond the boardroom. Our founders see us as part of their brain trust, partners who anticipate challenges before they surface and help them scale with clarity, conviction, and long-term advantage.

We’ve proven time and again that we can earn allocation and compete alongside blue-chip funds, not just through performance, but through trust and the tangible value we bring from day one.

EARLY INSTINCTS

CONVENERS OF POWERFUL NETWORKS

OPERATIONAL
FUTURE-PROOFING

FOUNDER FIRST

CREDIBILITY AMPLIFICATION

KINSHIP ISN’T NEW, WE’VE JUST BEEN BUSY BUILDING.

For over a decade, Gwyneth Paltrow and Moj Mahdara have been behind the scenes of more than 150 cap tables, helping founders launch, scale, and exit category-defining companies.

What began as a network of operators, founders, and cultural builders has become one of the best-kept secrets in venture; a proven platform that consistently helps founders win when it matters most.

Now, we’re institutionalizing that edge, expanding access to a select group of LPs who share our conviction, curiosity and discipline. We’re not just looking for capital; we’re looking for partners who see the world the way we do. For the first time, we’re opening the door to invest alongside us, to participate in a platform that has quietly driven outsized outcomes for over a decade, and is now poised to define the next one.

We’re founders first, backing high-agency builders who launch, scale, and lead the companies shaping tomorrow’s culture.

INVESTMENT FOCUS AREAS

CONSUMER TECH

Platforms reshaping commerce, work, education, and identity

AI-ENABLED TOOLS & FINTECH

New interfaces for money, health, and productivity

BEHAVIOURALLY INTELLIGENT PRODUCTS

Intuitive, science-backed, and sticky

CPG 2.0

Brands in food, wellness, and beauty with category-defining potential

HEALTH & WELLNESS INFRASTRUCTURE

From life extension to mental performance

Kinship Ventures is built on a foundation of proven execution and conviction. Our portfolio reflects the clarity of our vision, backing companies that define what’s next.

SELECTED COMPANIES THAT WE BACKED AS INDIVIDUALS

GWYNETH PALTROW 60+ investments

MOJ MAHDARA 80+ investments

KINSHIP VENTURES PORTFOLIO

OUR TEAM

  • Founder-led operator and strategic architect with a 20-year track record of identifying early signals, scaling high- growth platforms, and delivering meaningful outcomes. As co-founder of Kinship Ventures and former CEO of Beautycon, Moj has built businesses at the intersection of wellness, commerce, and emerging technology, often before the categories existed. Their portfolio includes 80+ early-stage investments across Products 2.0, consumer tech,and future-of-health—many with 10-figure exits. Moj’s edge lies in converting founder instinc into repeatable operating leverage.

    Moj specializes in products and platforms that rewire behavior, especially in wellness infrastructure, consumer software, and digital-first brands, and bring the rigor of an operator to every investment decision.

    Moj leads Kinship’s investment structuring, internal systems, and capital deployment strategy, driving value through clarity, pace, and a deeply networked ecosystem. From back-office infrastructure to downstream SPV participation, Moj ensures Kinship can support winners across every inflection point.

  • One of the most trusted instincts in modern consumer, Gwyneth Paltrow brings rare founder fluency and long-term pattern recognition to Kinship Ventures. As the founder and CEO of goop, she scaled a direct channel into a $400M+ platform and led the creation of multiple category-defining brands. Her latest venture, goop Kitchen, has emerged as a leading fast casual player with mid-eight figure revenue and a nine-figure valuation, all built in under three years.

    Her portfolio of 60+ personal investments includes early entries into Uber, Pinterest, Canva, Oura Ring, Seed Health, and more, many before they were venture-backed.

    At Kinship, Gwyneth deploys deep operator perspective, brand incubation expertise, and platform-scale reach. She understands how to architect consumer trust, accelerate velocity, and compound brand equity over time. Her investment thesis aligns with Kinship’s core focus: Products 2.0, behavior-shifting platforms, and technologies shaping health, longevity, and the future of how we live and work.

  • Trina Spear is the CEO and Co-Founder of FIGS, Inc. (NYSE: FIGS), the global leading healthcare apparel company. FIGS creates technically advanced products to help healthcare professionals look good, feel good, and perform at their best.

    FIGS revolutionized the healthcare apparel industry by branding a previously unbranded category, de-commoditizing a product, and building a community around a profession. Trina is also a member of the board of directors of Amer Sports, Inc. (NYSE: AS), a global group of sports and outdoor brands, including Arc’teryx, Salomon, and Wilson.

    Prior to launching FIGS, Trina worked in Blackstone’s hedge fund group and in Citigroup’s investment banking and private equity divisions. She is a Henry Crown Fellow at the Aspen Institute and holds a BA in Economics from Tufts University, where she graduated magna cum laude, and an MBA from Harvard Business School.

    At Kinship Ventures, Trina serves as a Venture Partner, helping shape the firm’s investment lens around health and performance-driven innovation. A proven operator and visionary founder, she supports strategic deal flow, advises portfolio leaders, and expands Kinship’s access to transformative opportunities across wellness and consumer tech.

“Traditionally it is said that the root of aggression and suffering is ignorance. But what is it that we are ignoring? Entrenched in the tunnel vision of our personal concerns, what we ignore is our kinship with others.”

-Pema Chödrön